GLOW MIAMI Runway Collection

Haus of Prima Runway Collection – Miami Swim Week 2025

The debut Haus of Prima collection for Miami Swim Week 2025 is a bold celebration of luxury swimwear, body confidence, and modern sensuality. Designed for women who refuse to blend in, the collection fuses handmade craftsmanship with avant-garde flair, embodying the unapologetic spirit of Miami itself.

Inspired by the electric energy of nightlife, the movement of water, and the glow of neon lights, the collection features:

✨ Triangle Bikinis Reimagined – Sleek cuts elevated with unexpected textures, shimmering details, and bold straps.
✨ Brazilian Thongs & Sultry Bottoms – Daring silhouettes designed to elongate the body and accentuate curves.
✨ Statement Cover-Ups – Flowing, resort-ready pieces in sheer fabrics that transform from beach to rooftop lounge.
✨ Vibrant Color Story – A palette of electric neon, luxe metallics, and classic black-on-black made to come alive under UV light.
✨ Signature Haus of Prima Detailing – Baroque-inspired connectors, rhinestone embellishments, and custom touches that set each piece apart.

Every look is designed to glow under black light, aligning seamlessly with the immersive Glow Miami experience curated by Fernello & Visualz By Lee. The runway will showcase Haus of Prima’s ability to merge swimwear function with high-fashion fantasy, delivering a collection that is both wearable and unforgettable.

This first runway moment marks Haus of Prima’s entry into the global swimwear conversation—a declaration of luxury, power, and allure.