✨ The countdown is on! Haus of Prima will be making its first-ever runway debut at Miami Swim Week on August 30, 2025—and it’s going to be nothing short of unforgettable.
This season, Haus of Prima is joining forces with Glow Miami, a one-of-a-kind runway production created by Drip by Fernello & Visualz by Lee. Glow Miami is known for its electrifying combination of body paint artistry, vibrant swimwear fashion, and black light magic. Imagine the lights going down, the UV beams igniting, and the models glowing head-to-toe in neon energy while showcasing the latest Haus of Prima swimwear collection.
Why This Show Is a Game-Changer
Miami Swim Week is the Super Bowl of swimwear fashion, and Haus of Prima is bringing bold, handmade luxury to the spotlight. Known for one-of-a-kind bikinis, luxe cover-ups, and resort-ready pieces, Haus of Prima designs celebrate individuality, confidence, and modern glamour.
For founder and designer Rebecca Conrath, this moment represents years of craftsmanship and creativity finally stepping onto one of the biggest swimwear stages in the world. Every bikini, thong, and cover-up is made with precision, love, and a touch of Prima’s signature edge.
What to Expect at Glow Miami
✨ Black Light Magic – Models will glow under UV lights, creating a futuristic, otherworldly runway experience.
✨ Body Paint Meets Fashion – Artistic body paint will merge seamlessly with Haus of Prima’s signature swim silhouettes.
✨ One-of-a-Kind Designs – Expect sultry triangle bikinis, daring Brazilian cuts, and statement cover-ups designed for women who love to turn heads at the beach, pool, or resort.
✨ Luxury Meets Vibe – Haus of Prima is not just swimwear—it’s a lifestyle. This debut will showcase the brand’s blend of luxury fashion, nightlife energy, and Miami heat.
Miami Swim Week 2025: A Must-See Event
If you’re planning to attend Miami Swim Week 2025, Glow Miami is one show you can’t miss. With the city buzzing, influencers arriving from all over the world, and the runways packed with the hottest swimwear trends of 2025, Haus of Prima is ready to make waves.
Follow the Glow
Get ready to experience Haus of Prima like never before. Whether you’re in Miami or following along online, you can catch all the behind-the-scenes action, sneak peeks, and exclusive runway content at:
🌐 hausofprima.com
📸 Instagram: @shophausofprima
🎥 TikTok: @hausofprima
🔥 Haus of Prima is ready to shine, glow, and dominate the runway. Miami Swim Week won’t know what hit it. See you under the lights August 30!